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The ever-evolving market conditions, changing sales channels, and sophisticated customers demand a more agile and data-driven pricing strategy. This is where B2B pricing solutions come into play
There are many lies. Then there are the big lies. And then there are the myths. Myths are the most dangerous of all three.
Many myths surround human endeavours, including the discipline of strategic thought. These are five myths I have encountered over my long career of studying and advising companies on strategy
As marketers we recognize the importance of having a strategic and informed approach when dealing with new trends, ideas, and technologies in our field. The pace of change within the marketing world is increasing so fast that businesses need to stay alert in order to keep up with all these changes effectively.
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